Playful – Nina J Bain

Sixth Form Marketing, UK

Nina J Bain — Thu, 28 Mar 2024 18:24:00 +0000

My brief was to create a campaign that would appeal to 15 and 16 year-olds and would encourage them to apply to the East Barnet School Sixth Form. In addition to getting them through the ‘Open Evening’ door, the ongoing challenge was to keep them engaged throughout the process, ensuring consistent and engaging content, and ultimately a high sign up rate.

I ran a three week Instagram social campaign, targeting the relevant demographic using a parody of a well-known entertainment service:

To bolster the campaign, I went on to create movie posters of imaginary films to advertise different career paths to prospective students:

To welcome visitors during Open Evening, giveaways were created, with everything contained within DVD cases, including the prospectus, to further build on the movie theme that was established. Free popcorn was also organised!

I’m not going to give away all my marketing secrets, but there were various additional points of contact following the Open Evening, leading to applications and continued engagement up 300% – a bona fide success!

Toby’s Bar Mitzvah, UK

Nina J Bain — Wed, 14 Mar 2018 06:50:00 +0000

“It all looks great, thanks so much!”
Anon, Family

When organising a celebration of any type, it is always a good idea to have a theme running through all of your artwork. The brief was to design an invitation, thank you card, seating plan and table cards.

The Family Cake Company, UK

Nina J Bain — Sat, 14 Jan 2017 06:40:00 +0000

“I really love the subtle background with the cakes!”
Chenade, Project Manager

The Family Cake Company is a bakery right in the heart of Central London, creating masterpieces for the businesses, event planners and individuals in and around the UK’s capital. Having designed their logo, the next task was to redesign their website, with a shop offering online payments, as well as pay on collection, with differing delivery charges for different postcodes.

The Family Cake Company, UK

Nina J Bain — Mon, 10 Oct 2016 05:37:00 +0000

“I love it! This is so exciting!”
Chenade, Project Manager

The Family Cake Company is a bakery right in the heart of Central London, creating masterpieces for the businesses, event planners and individuals in and around the UK’s capital. The brief was to design a completely new identity; a friendly, fun brand that was clean and clear. Although we experimented with cupcakes and cherries on top, this was the design chosen by the client.

Roliga Butiken, Sweden

Nina J Bain — Wed, 02 Oct 2013 05:19:00 +0000

Roliga Butiken is an online store in Sweden specialising in the sale of fun costumes, party accessories and novelties for the whole family. The name translates to The Funny Store. The brief was to have the logo in Swedish and obviously to reflect the fun nature of their business.

Dos Guapos, USA

Nina J Bain — Sat, 10 Aug 2013 18:26:00 +0000

Dos Guapos was founded by two guys crafting boutique salsas out of Austin, Texas. They use authentic Mexican cooking techniques and use only the freshest ingredients with no additives or preservatives. The brief was to create a logo that represented both classic red and green salsa, as well as way-out-there Mexican varieties likes Chipotle Negra and Mango y Habanero.

Farm Party Invitation, Australia

Nina J Bain — Thu, 11 Jul 2013 18:13:00 +0000

“There is nothing about this design that I don’t like – you met the brief well, it was fun and creative!”
Becky, Organiser

This invitation was required to celebrate a 40th birthday and a 10 year wedding anniversary. The brief was to create a fun invitation with all the relevant information; incorporating the animals that are on the farm.

PeoplePost, UK

Nina J Bain — Sat, 06 Jul 2013 14:44:00 +0000

“It looks cool. I like that you have understood how the copy works and that it is more important than the logo. I am really happy with the final design!”
Ned, Owner

PeoplePost is a leaflet distribution company based in Wales, UK. The brief was to create a new DL brochure design to advertise their services. The company already had a fairly strong brand, so the key was to use a pre-existing brand to create this brochure.