Modern – Nina J Bain

Sixth Form Marketing, UK

Nina J Bain — Thu, 28 Mar 2024 18:24:00 +0000

My brief was to create a campaign that would appeal to 15 and 16 year-olds and would encourage them to apply to the East Barnet School Sixth Form. In addition to getting them through the ‘Open Evening’ door, the ongoing challenge was to keep them engaged throughout the process, ensuring consistent and engaging content, and ultimately a high sign up rate.

I ran a three week Instagram social campaign, targeting the relevant demographic using a parody of a well-known entertainment service:

To bolster the campaign, I went on to create movie posters of imaginary films to advertise different career paths to prospective students:

To welcome visitors during Open Evening, giveaways were created, with everything contained within DVD cases, including the prospectus, to further build on the movie theme that was established. Free popcorn was also organised!

I’m not going to give away all my marketing secrets, but there were various additional points of contact following the Open Evening, leading to applications and continued engagement up 300% – a bona fide success!

Bubba’s Crab House, USA

Nina J Bain — Thu, 15 Feb 2024 09:10:40 +0000

The brief for this job was to create a new menu design for a Cajun seafood restaurant in a modern and simple design. The owner wanted red and pink to feature heavily, to use a photo of real food and be DL size.

Staff Room Revamp, UK

Nina J Bain — Thu, 01 Sep 2022 17:54:00 +0000

The brief on this project was to create a revamped area of a state school staff room in London, with, unsurprisingly, very little budget. The space is windowless, lacks colour, and has no divided areas and these were the three things I tried to rectify. Obviously, I couldn’t put in windows, but I erected the wall you see to create a booth behind to make phone calls in quiet, which was a request from staff. On that wall, I then designed a graphic with windows, greenery and iconic London symbols, to create the illusion of fresh air and, well, windows. The breakfast bar, then gave the impression of being in a café, with modern stools. I chose to use this lino flooring to separate this area, which was previously carpet (not great for a kitchen area), and to bring the design together. For the pop of colour, I then chose colourful chairs with large tables for lunch!

Hypnotherapy by Elissa, UK

Nina J Bain — Tue, 11 Jan 2022 09:52:00 +0000

Having designed the logo for Hypnotherapy by Elissa, it was time to build the website to increase traffic and leads. The nature of the business meant the website needed to be serene and calming, whilst also informing visitors on the benefits of hypnotherapy. There is a lot of speculation about hypnotherapy, so it was important to create a knowledge-leader website.

Hypnotherapy by Elissa, UK

Nina J Bain — Fri, 24 Sep 2021 05:58:00 +0000

“I love it, thank you so much!”
Elissa, Owner

Hypnotherapy by Elissa is a business from Hertfordshire that has been going for quite some time, but the owner decided an identity was needed, and that all starts with a logo. Friendly and simple was the brief; something that would show the approachability of the business.

East Barnet School Website, UK

Nina J Bain — Tue, 31 Aug 2021 07:51:00 +0000

The East Barnet School website was almost a decade old when I was tasked with creating a new site built on WordPress, that would be more attractive to a modern audience, an easy way to share news and create a library of school history. I took this brief, and decided to build on the ‘university-style building’ that I had read during the rebuild process and created a website that was a cross-over between a school and a university of college.

Visitors have drastically increased since the new website launched and there is a low bounce rate as the new navigation structure is embedded.

DtD Healthcare, UK

Nina J Bain — Mon, 10 Jul 2017 05:47:00 +0000

“That looks great and does the job!”
Martine, Owner

DtD Healthcare is a new branch of an existing business in London, UK that researches the most up-to-date healthcare solutions and helps to distribute and train staff in using the equipment. The brief here was all about clean and simple lines, that made reference to hot and cold lasers, and was a wordmark identity with the possibility for a small logo.

Hip Hop Coffee Shop, UK

Nina J Bain — Wed, 31 May 2017 05:43:00 +0000

“That is it, that is the brand!”
Eloise, Owner

Hip Hop Coffee Shop is a start up company in London. After a quick and successful start, the client was in a rush to create an online presence. The brief was clear; it had to reflect the brand and it had to be simple but different.

The Family Cake Company, UK

Nina J Bain — Sat, 14 Jan 2017 06:40:00 +0000

“I really love the subtle background with the cakes!”
Chenade, Project Manager

The Family Cake Company is a bakery right in the heart of Central London, creating masterpieces for the businesses, event planners and individuals in and around the UK’s capital. Having designed their logo, the next task was to redesign their website, with a shop offering online payments, as well as pay on collection, with differing delivery charges for different postcodes.

Jeck Holdings Ltd, Canada

Nina J Bain — Wed, 02 Apr 2014 05:30:00 +0000

“Thanks, Nina. Cheers!”
Geoff, Manager

Jeck Holdings Ltd, based in Canada were in need of a logo design for their property holding company that held and managed investment real estate. The brief was to create a logo that conveyed reliability, with simple, crisp graphic elements.