Bold – Nina J Bain

Sixth Form Marketing, UK

Nina J Bain — Thu, 28 Mar 2024 18:24:00 +0000

My brief was to create a campaign that would appeal to 15 and 16 year-olds and would encourage them to apply to the East Barnet School Sixth Form. In addition to getting them through the ‘Open Evening’ door, the ongoing challenge was to keep them engaged throughout the process, ensuring consistent and engaging content, and ultimately a high sign up rate.

I ran a three week Instagram social campaign, targeting the relevant demographic using a parody of a well-known entertainment service:

To bolster the campaign, I went on to create movie posters of imaginary films to advertise different career paths to prospective students:

To welcome visitors during Open Evening, giveaways were created, with everything contained within DVD cases, including the prospectus, to further build on the movie theme that was established. Free popcorn was also organised!

I’m not going to give away all my marketing secrets, but there were various additional points of contact following the Open Evening, leading to applications and continued engagement up 300% – a bona fide success!

Staff Room Revamp, UK

Nina J Bain — Thu, 01 Sep 2022 17:54:00 +0000

The brief on this project was to create a revamped area of a state school staff room in London, with, unsurprisingly, very little budget. The space is windowless, lacks colour, and has no divided areas and these were the three things I tried to rectify. Obviously, I couldn’t put in windows, but I erected the wall you see to create a booth behind to make phone calls in quiet, which was a request from staff. On that wall, I then designed a graphic with windows, greenery and iconic London symbols, to create the illusion of fresh air and, well, windows. The breakfast bar, then gave the impression of being in a café, with modern stools. I chose to use this lino flooring to separate this area, which was previously carpet (not great for a kitchen area), and to bring the design together. For the pop of colour, I then chose colourful chairs with large tables for lunch!

Neons, UK

Nina J Bain — Fri, 19 Feb 2021 06:55:00 +0000

Neons is a company in the UK that manufacture custom made neon signs. The brief was to design a creative logo, with a possible icon, that not only describes the business but also stands out above the rest.

Toby’s Bar Mitzvah, UK

Nina J Bain — Wed, 14 Mar 2018 06:50:00 +0000

“It all looks great, thanks so much!”
Anon, Family

When organising a celebration of any type, it is always a good idea to have a theme running through all of your artwork. The brief was to design an invitation, thank you card, seating plan and table cards.

Vinic.it, Italy

Nina J Bain — Mon, 16 Dec 2013 06:27:00 +0000

“We like this very much; it is very well designed and very precise. We like the idea of the N and the drop as a dot.”
Vinic.IT Team

Vinic.it is an e-commerce start-up focusing on the distribution of Italian wines across Europe, integrating the e-commerce functionalities within the websites of the most talented Italian wineries in order to allow them to simply sell their products to everyone is interested in. The brief was to design a logo that reflected that business.

Queensland Magnetic Research, Australia

Nina J Bain — Sun, 13 Oct 2013 05:22:00 +0000

Queensland Magnetic Research provides drilling and rock blasting services and products which include detonation temperature readings and pressure sensors and explosive consulting services. The brief was a logo with dark red in it and that reflected the business.

Bananalytics, USA

Nina J Bain — Sat, 17 Aug 2013 18:28:00 +0000

“We love the tie. Great job!”
Bananalytics Team

Bananlytics provides services to many different stakeholders (from senior corporate executives to college students), specialising in data analysis. Their primary goal is to take a complicated and boring topic (data analytics) and make it fun and enjoyable again. The brief was to create a monkey themed logo that reflected the business area and transcended different professions and audiences.

Chemically Altered Productions, USA

Nina J Bain — Tue, 06 Aug 2013 18:21:00 +0000

“Thanks for your work on this, we may have another project coming up we’d like with work with you on. Thanks!”
Aiden, Operations Manager

Based in Los Angeles, California and Toronto, Canada, Chemically Altered Productions is a leading independent film and television production company who describe themselves as a motley crew of creative, eccentric characters mixed with film industry and corporate experience. The brief was to create a bold logo, with a strong masculine feel, incorporating a chemical chain to reflect the name of the company. Above all the logo had to be memorable – once seen, never forgotten.

Vacation Ownership Management, USA

Nina J Bain — Sat, 13 Jul 2013 18:16:00 +0000

Vacation Ownership Management manage world class resorts and timeshare ownership around the world. The brief was for a logo that was fun, energetic, trustworthy, balanced, clean (modern) and to have a professional look and feel to the design and brand.